Privacy Policy

Effective Date: June 26, 2026

At ILLIS Animal Behaviour Courses AB (“we,” “our,” or “us”), we are committed to protecting your privacy and processing your personal data in a transparent, secure manner. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website network, including our main site at illis.se/en/ and our education portal at illis.se/education/ (collectively, the “Website”).

We are the Data Controller for the personal data collected through this website under the EU General Data Protection Regulation (GDPR).

1. Information We Collect and Legal Basis

Under the GDPR, we must have a “lawful basis” to process your personal data. We collect and process the following information:

  • Name and Email Address (Mailing List): When you voluntarily subscribe to our newsletter, we collect your name and email.
    • Legal Basis: Consent. You can withdraw this consent at any time by clicking “unsubscribe.”
  • Name and Email Address (Customer Discounts): We store your details to track your purchase history and grant you repeat-customer discounts.
    • Legal Basis: Legitimate Interest (to provide you with the financial benefits/loyalty rewards you expect) or Performance of a Contract (to fulfill the discount terms agreed upon).
  • Technical Data (Cookies & IP Addresses): Automatically collected when you browse our site.
    • Legal Basis: Consent for marketing/tracking cookies (Facebook Pixel), and Legitimate Interest for strictly necessary technical cookies (WordPress).

2. Cookies and Tracking Technologies

Our website uses cookies to function properly and to analyze our traffic. When you first visit our site, you will be asked to consent to non-essential cookies via our cookie banner.

WordPress Session Cookies (Strictly Necessary)

As a WordPress-powered site, we use essential cookies to manage user sessions. These cookies are required for the website to function securely and properly (e.g., keeping you logged into your account or remembering items in a shopping cart).

Facebook Pixel (Marketing/Targeting)

We use the Facebook Pixel (provided by Meta Platforms Ireland Ltd.). This tool allows us to track user behavior after they see or click on a Facebook advertisement. It helps us measure the effectiveness of our ads and serve you targeted advertisements based on your interests.

  • Data Transfer: Meta may transfer this data to the United States. They rely on Standard Contractual Clauses (SCCs) and the EU-U.S. Data Privacy Framework to ensure your data remains protected.
3. Third-Party Data Processors

We do not sell or rent your data. We share your data only with trusted service providers who help us run our business:

  • AWeber: We use AWeber to manage our email marketing lists and send newsletters. AWeber acts as a Data Processor. Because AWeber is based in the United States, your data is transferred outside the EU. We ensure this transfer is legal by using AWeber’s GDPR-compliant Data Processing Addendum (DPA) and Standard Contractual Clauses.
  • Meta (Facebook): For ad tracking and optimization via the Facebook Pixel.

4. Data Retention

We only store your personal data for as long as necessary to fulfill the purposes we collected it for:

  • Mailing List: Kept until you unsubscribe or request deletion.
  • Customer Discount Program: Kept as long as your customer account remains active.

5. Your GDPR Rights

Since you are interacting with an EU-based business, you have the following rights under the GDPR:

  • Right of Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct inaccurate information.
  • Right to Erasure (“Right to be Forgotten”): You can request that we delete your data.
  • Right to Withdraw Consent: You can opt-out of our marketing emails or revoke cookie consent at any time.
  • Right to Lodge a Complaint: If you believe we are mishandling your data, you have the right to lodge a complaint with the Swedish Privacy Protection Authority (Integritetsskyddsmyndigheten – IMY)

6. Contact Us

For any questions regarding this Privacy Policy or to exercise your data rights, please contact us at:

  • Company Name: ILLIS Animal Behaviour Courses AB
  • Organization Number (Organisationsnummer): 559448-4221
  • Email: privacy@illis.se
  • Address: Vällingbyvägen 24, 162 65 Vällingby, Stockholm, Sweden